The Media & Publishing Portal Challenge

Five of the most difficult challenges media and publishing portals face are:

• Managing deep content
• Building audience loyalty
• Keeping up with Web innovations
• Gaining strategic independence from the large general search engines
• Controlling IT costs while meeting escalating performance demands

Exalead's Solution

Available under both hosted and license arrangements, Exalead CloudView™ provides a multifaceted solution that addresses each these key media & publishing portal challenges. More than just a search engine for eBusiness, CloudView is powering a new generation of search-based applications (SBAs) that top media and publishing companies are using to set themselves apart. They are choosing CloudView to:

• Improve search and information access with user aids like faceted navigation of results, support for natural language queries, related query (and content) suggestions, and fuzzy matching tools like phonetic and approximate spelling matches and spelling correction.
• Create an engaging user experience with seamless mash ups and unified search of internal or external content, regardless of source or format (structured like database content, or unstructured like user-generated content (UGC), Web content, or multimedia files)
• Serve up a steady stream of innovative Web 2.0 features like social search, advanced image and video search, visual mapping of results, contextual Wiki information, etc. (see the latest Exalead innovations at Exalabs)
• Enable innovative search engine optimization (SEO) strategies
• Reduce IT costs and time to market with a scalable, service-oriented platform that provides stunning performance with remarkably lean resources

Key Benefits

Better Manage & Exploit Content

Exalead's patented "Search by Serendipity"™ system automatically produces rich faceted navigation based on your existing information classification systems, complemented by intelligent embedded metadata extraction (concepts, named entities, etc.), adding depth and enhancing accessibility.

You can also use Exalead to instantly extend your content by deploying vertical search across external resources (the Web, partner applications, industry sites, etc.), or by implementing a "mash-up" of local and external content.

Serve Up the Latest Web 2.0 Innovations

Let Exalead serve as your shortcut to serving up a steady stream of rich media innovations:

• Enhanced video search
• Video (and audio) transcript searching
• Advanced text indexing and query processing
• Exclusive Wikipedia search
• Advanced image search
• Mobile search
• Social search

Test-drive the latest Exalead innovations at Exalabs.

Reduce Your Dependence on Search Engine Advertising

IDC finds Internet advertising revenue will reach $51.1 billion in 2012: "Search advertising will remain the one advertising format that will garner the most revenue over the forecast period in the United States. This means for any media company, search must be a key part of its strategy."

– IDC, May 30, 2008

Become a first-stop reference for search by tailoring Web resources to the interests of your audience, and by making the search experience more successful, intuitive and enjoyable. Also leverage CloudView for effective search engine optimization (SEO), using the platform, for example, to automatically generate the kind of fresh, highly specific Web pages and related content links spiders and crawlers love.

Increase Advertising Revenue

Exalead's accurate results, uniquely satisfying user experience and innovative, continually updated search features help users more easily find what they are looking for while encouraging them to explore related content. This results in more search queries, extends the length of site visits and boosts the total number of page views—all of which translates to higher advertising-related revenue.

Reduce IT Costs While Boosting Performance

If you are currently serving content from a database, switching primary access to this content from direct database queries to the CloudView index enables search that is as as rich yet 100s of times faster and much less expensive than traditional relational database technologies. It can also help you dramatically boost performance and scalability, with lightning fast 'read' access designed to provide real-time access to petabytes of data by thousands of simultaneous users, and can help you to reduce hardware, software and license costs via Database Offloading.

If you are currently providing access via a search engine, you can count on CloudView for a marked increase in performance, and reduced costs, thanks to CloudView's unique engineering. Only CloudView was engineered from the ground up for both the enterprise and the Web, powering an 8 billion (soon to be 16 billion) page public Web search engine and serving more than 100 million unique monthly visitors through its public and customer installations.

For more information, see Search-Based Applications, or download our whitepaper, The Hidden Costs of Scaling Search.

Partner Spotlight: Cohezia

Exalead works closely with leading eBusiness Partners like Cohezia to provide best-of-breed solutions to online businesses around the world. Headquartered in the UK, Cohezia is a global digital media solutions integrator that leverages Exalead technology to help media, publishing and business information providers rapidly create new content-driven services. These services enable Cohezia clients to better engage their online audiences and generate additional revenue streams. Learn more about the Exalead-Cohezia Partnership (PDF). View all our Channel Partners.