The Online Classifieds Challenge

Traditionally, developing a new classified ad service has been a slow, expensive undertaking. For existing classified services, ongoing challenges include:

• Controlling IT costs while meeting performance demands
• Maintaining content interest and relevancy
• Keeping up with Web innovations
• Building audience loyalty
• Capturing a larger share of search engine traffic
• Boosting revenue

Exalead's Solution

Exalead CloudView can provide better search and enhanced content for your existing classified database, or enable you to quickly and inexpensively generate a rich ad aggregation service.

Reduce Costs while Boosting Performance

CloudView enables access to database content that is as rich yet 100s of times faster and much less expensive than traditional relational database technologies. If you are providing service off an existing classifieds database, switching primary access for this content to the CloudView index can help you dramatically boost performance and scalability, with lightning fast 'read' access designed to provide real-time access to petabytes of data by thousands of simultaneous users, and it can help you reduce hardware, software and license costs via Database Offloading. See also Search-Based Applications, or download our whitepaper, The Hidden Costs of Scaling Search.

Generate Content—Instantly, Affordably

Instantly extend your own classified content by creating a "mash-up" of database and Web content (online reviews, mapping data, blog posts, etc.), or quickly launch an aggregate ad service that extracts both ads and related content across multiple websites.

Stabilize Fickle Audiences

Boost loyalty through more successful search, deeper content, and a more engaging, multi-faceted content presentation. Exalead's patented "Search by Serendipity"™ system can automatically exploit and extend your existing database structure, or instantly organize content extracted from the Web. Features include:

• Navigation of results by dynamically-extracted and/or pre-defined categories, including user ratings, geography, related terms, price, file type and size, language, author and more
• At-a-glance scanning of results with content extracts, file type icons and thumbnail images
• Rich, application-independent content previews with search term highlighting
• User aids like support for natural language queries and multi-language search (even using non-Latin characters), related query (and content) suggestions, and fuzzy matching tools like phonetic and approximate spelling matches and spelling corrections.

Better Search, Costs Cut 83%

"CloudView has allowed the speedy development of advanced search functionality while reducing search costs 83%."

– Peter Brooks-Johnson
Product Director, Rightmove
Rightmove Case Study
Rigtmove Video

Serve Up the Latest Web 2.0 Innovations

Let Exalead serve as your shortcut to serving up a steady stream of sticky rich media innovations:

• Enhanced video search
• Video (and audio) transcript searching
• Advanced text indexing and query processing
• Exclusive Wikipedia search
• Advanced image search
• Mobile search
• Social search

Test-drive the latest Exalead innovations at Exalabs.

Siphon Off General Search Traffic

Become a first stop for online shoppers with a resource that offers one-stop classifieds 'shopping', more successful search, and a more enjoyable user experience.

Reduce Your Dependence on Search Engine Advertising

As you build editorial value and strengthen audience loyalty to increase direct referrals, you can also use the CloudView platform to implement effective SEO strategies, such as generating highly specific content for Web crawlers from your native content, or serving up a steady supply of fresh 'mashed-up' internal and external content to keep the Web bots coming back for more!

Increase Revenue

Exalead's patented "Search by Serendipity"™ system encourages more queries, extends the length of site visits and boosts the total number of listing views.

Partner Spotlight: Cohezia

Exalead works closely with leading eBusiness Partners like Cohezia to provide best-of-breed solutions to online businesses around the world. Headquartered in the UK, Cohezia is a global digital media solutions integrator that leverages Exalead technology to help media, publishing and business information providers rapidly create new content-driven services. These services enable Cohezia clients to better engage their online audiences and generate additional revenue streams. Learn more about the Exalead-Cohezia Partnership (PDF). View all our Channel Partners.