The B2C Portal Challenge

Some of the most difficult challenges B2C Portals face are:

• Controlling IT costs while meeting performance demands
• Maintaining content depth and freshness
• Building audience loyalty
• Keeping up with Web innovations
• Capturing a larger share of search engine traffic
• Gaining strategic independence from the large general search engines

Exalead's Solution

Available under both hosted and license arrangements, Exalead CloudView provides a multifaceted solution that addresses each these key B2C portal challenges.

Key Benefits

Reduce Costs while Boosting Performance

CloudView enables access to database content that is as rich yet 100s of times faster and much less expensive than traditional relational database technologies. Switching access for this primary content to the CloudView index can help you dramatically boost performance and scalability, with lightning fast 'read' access designed to provide real-time access to petabytes of data by thousands of simultaneous users, and it can help you reduce hardware, software and license costs via Database Offloading. See also Search-Based Applications, or download our whitepaper, The Hidden Costs of Scaling Search.

Generate Content—Instantly, Affordably

Instantly extend your content by integrating external resources (the Web, partner applications, industry sites, etc.), or by implementing a "mash-up" of external and local content, including enterprise applications and internal databases.

Tip: Add Instant Vertical Depth

Instantly add stickiness to your site with one or more ready-to-deploy Exalead verticals: Image, Video and Wikipedia™ search, or develop a custom vertical engine based on any criteria of importance to your audience, focusing on a specific location, like New York or London, a particular topic, such as consumer electronics, or even a content format, like audio. Both users and advertisers appreciate the high relevance and precise targeting these engines offer.

Stabilize Fickle Audiences

Boost loyalty through more successful search, deeper content, a more engaging content presentation, and persistent brand presence across a range of user experiences (desktop search, portal search, vertical search, social search and Web search).

Serve Up the Latest Web 2.0 Innovations

Let Exalead serve as your shortcut to serving up a steady stream of rich media innovations:

• Enhanced video search
• Video (and audio) transcript searching
• Advanced text indexing and query processing
• Exclusive Wikipedia search
• Advanced image search
• Mobile search
• Social search

Test-drive the latest Exalead innovations at Exalabs.

Siphon Off General Search Traffic

Become a first-stop reference for search by tailoring Web resources to the interests of your audience, and by making the search experience more successful, intuitive and enjoyable.

Reduce Your Dependence on Search Engine Advertising

Also leverage CloudView for effective search engine optimization (SEO), using the platform, for example, to automatically generate the kind of fresh, highly specific Web pages and related content links spiders and crawlers love.

Increase Revenue

Exalead's patented "Search by Serendipity"™ system encourages more queries, extends the length of site visits and boosts the total number of page views.

Key Services

Exalead offers a complete white label B2C portal solution encompassing:

Download our B2C Portal Pack Solution Brief for more information.

Partner Spotlight: Cohezia

Exalead works closely with leading eBusiness Partners like Cohezia to provide best-of-breed solutions to online businesses around the world. Headquartered in the UK, Cohezia is a global digital media solutions integrator that leverages Exalead technology to help media, publishing and business information providers rapidly create new content-driven services. These services enable Cohezia clients to better engage their online audiences and generate additional revenue streams. Learn more about the Exalead-Cohezia Partnership (PDF). View all our Channel Partners.