The CRM Challenge

CRMs are an invaluable resource, but the picture they present of prospects and customers is incomplete without the valuable information embedded in unstructured content like email messages, Office documents and Web pages. In addition, rising license costs, scalability and ease of use constraints present a significant IT challenge.

Improving CRM with the Missing 90%

"With a projected 90% of corporate knowledge soon to be residing in unstructured content, a 'business intelligence' application that encompasses only structured data can only offer a highly restricted view of a business."

– IDC
The Expanding Digital Universe

Exalead's Solution

Exalead CloudView™ addresses these limitations while enhancing your CRM with unique customer and prospect insights.

It can enrich an existing CRM system with valuable emotive and qualitative data from unstructured sources, or it can be used to rapidly construct a custom CRM search-based application (SBA) that exploits your existing customer data, wherever it lives, while providing a user experience that is as fast and intuitive as surfing the Web.

Gain Surprising, 360° Insights

Exalead's technology can be leveraged to automatically contextualize and enrich customer data with content from other sources. Now, you can view a customer in full, 360° context, rounding out basic CRM data with information derived from:

Email messages Presentations Call transcripts Contracts Documents Videos Images Blog posts Web references And much more Any unstructured or structured data can be harnessed, and the system's automatic data classification makes it easy to explore related content, discovering previously hidden relationships or qualitative information. Provide Easier, Democratized Access Exalead CloudView can act as a middleware solution to index CRM data and provide easy data access to an expanded range of users. No more need to generate reports or run queries for untrained workers or those without access. Any authorized user can now get the CRM-related information they need as quickly and easily as doing a Web search.

Enhance CRM systems with unstructured and structured data from any internal or external source for a deep, 360° view of customers and prospects

Save on Licenses

With Exalead CloudView providing access to your CRM data, an expanded number of users can access essential information without having to purchase separate seat licenses.

Gain Agility

With CRM data freed from encapsulating systems, your customer and prospect information becomes an asset that can be accessed for a far greater range of activities and applications. In addition to a direct search interface, CloudView offers open APIs for unlimited access and maximum IT agility.

Related Resources

• Achieve a 360-Degree View of Your Customers (Video)
• Achieving Business Agility with Search-Based Technologies (Whitepaper)
• Get More Out of Your Databases with SBAs (Solutions Brief)
• Search-Based Applications (Solutions Brief)